Sooooo seriously– we’re in the middle of a HUGE overhaul right now! Some people have seen it on Instagram & Facebook, but I hired a designer after my coaching session with Katelyn James to add some ‘oomph’ to my business, branding & overall appeal of Amanda Hedgepeth Photography.

We started discussing where I am in my business and what my next step needed to be to take everything to the next level. I came thinking I need improvement on shooting, and much to my super flattered and happy surprise– she said my work was beautiful and looking GREAT! Really?!!! Coming from her– I can’t tell you what this meant. I do love my work and shooting style and I think I’m just nit picking a little because all photographers feel that way to an extent..but the biggest overhaul I needed was to mature and complete my branding. It wasn’t consistent across the board..and it needed to have a little more of a mature look to fit the high end price range that I’m in.

Everyone KNOWS I’m an OCD go getter as much as I possibly can be– so I immediately went home and searched for designers. I knew that with our trip to shoot a wedding in England this summer, a full overhaul of website, blog, branding wasn’t going to be in our budget so instead I decided– if I can purchase and construct a good blog myself– I can keep that under $200. If I can find a Sitehouse design I LOVE that’s modern and would be perfect for showing off my branding colors– I can do that for less than $400. If I can find someone to design my logo (sorry husband..we have too much going on and I needed to work with someone OUTSIDE of this house!) and put together branding ideas for me…I would want to do that for a reasonable price as well. Most designers I contacted were AMAZING but busy and booked OR would only begin at an investment of $3000 or higher– and I found someone who was willing to work with me on just the logo and branding and I LOVE HER WORK and LOVE HER! SO lucky!!!! I think she is wonderful and definitely recommend her (already!) KD Creative – her name is Katie and she’s fabulous!

The logo: The new branding has completely different typography, which scares me JUST a little because I want people to still recognize me but I know it’s part of the rebranding process and I’m confident that if I display the logo in MORE places and utilize it on the blog, website, Facebook, etc– it will become common place and start to be associated with my brand just fine. I wanted something that was still feminine, slightly playful but more mature and high end and that’s exactly what Katie came up with. Here’s a SNEAK of it:
1002789_10100552281360857_2017665614_n

The colors: Everyone knows I LOVE PINK šŸ™‚ When we found out it was a girl with Cammy– we knew pink had to be one of my colors! When I showed up to coaching with Katelyn, naturally– I dressed brightly and vividly rocking teal pants, a coral-y pink sweater and gold jewelry with teal and pink accents. I was sparkly, vibrant and happy– kinda like how I like my work to look! šŸ™‚ We came up with the idea together that hey– what about gold, teal and pink? Bright like my personality, very original to me and colors I love (they were my wedding colors three years ago!) and they were just so happy like I love! So beachy and fun, too!

View More: http://katelynjames.pass.us/coaching-amanda-danielle-jenny View More: http://katelynjames.pass.us/coaching-amanda-danielle-jenny

The inspiration board:

AmandaHedgepeth_InspirationBoard

So keep an eye out — by August, I hope to have up my new website and be completely done with the rebranding process! SO EXCITED!! XOXOXO

Posted by:amandahedgepeth

<p>Hey there! We’re a husband and wife team who has the honor to document inspiring wedding days for the most cheerful couples around. We have three daughters lovingly referred to as the mermaid mafia and we love nothing more than salty beach days, laughing as much as possible and living the simple, good life.</p>

2 replies on “The Rebranding Process | Photography

Leave a Reply